The Jezioto application is Place Branding-based software for marketing tourism objects in 8 Lake Toba Buffer districts to cyber communities worldwide. This application specializes in the substance of its use for public communication in the era of the information technology revolution that supports the Sustainable Development Goals (SDGs), namely the innovation and infrastructure industry. The substance published through the Jezioto application is an e-comic that describes a series of fictional stories set in tourist destinations around Lake Toba. The existence of the Jezioto application in the new, all-digital era can influence the internet community through information and knowledge about travel in tourist objects around Lake Toba as a Super priority destination in Indonesia.